Bringing a light tone to the "task" of changing one's food purchasing habits.
This Do It Green! program relates to the "parent" brand by using familiar type and colors.
A logo design, developed in line with Do It Green's other projects.
Various oversize banners serve as signage in the Do It Green! Resource Center.
A standard trifold that brings together all the brand's visual elements. Cover, opened
The interior pulls together all the other branded products under Do It Green's umbrella.
This font was inspired by original hand-drawn samples and icons. See more type design...